Post by account_disabled on Dec 3, 2023 5:26:00 GMT
From the point of view of website publishers, who as data collectors must apply the regulations by displaying their cookie policy, the motivations are multiple, complex and depend on many factors. If compliance is a motivation in itself, a large number of companies are also motivated by the exploitation of their data – the DATA subject being today a central strategic issue.
There are two large families of companies: those whose business model is governed by DATA ( mainly large companies, large groups, market leaders, etc. ), and those which have neither the scale nor the Country Email List resources to place this at the heart of their strategy ( VSEs and SMEs with limited financial resources ). Thus, many large companies develop their own tailor-made systems while most VSEs/SMEs favor, through an immediate cost/benefit trade-off, a turnkey solution. And most of the time, they are not even aware that their users' data is being monetized by the companies that provide them with these compliance solutions.
But personalization is not just the preserve of retail giants, with their enormous resources and global notoriety. The best way to get started is to set up what I might call the 'virtuous circle': the more you please your customers, the more they are willing to share data with you, and the more personalization options you have. in-depth (or hyperpersonalization) which leads to higher response rates, etc.
There are two large families of companies: those whose business model is governed by DATA ( mainly large companies, large groups, market leaders, etc. ), and those which have neither the scale nor the Country Email List resources to place this at the heart of their strategy ( VSEs and SMEs with limited financial resources ). Thus, many large companies develop their own tailor-made systems while most VSEs/SMEs favor, through an immediate cost/benefit trade-off, a turnkey solution. And most of the time, they are not even aware that their users' data is being monetized by the companies that provide them with these compliance solutions.
But personalization is not just the preserve of retail giants, with their enormous resources and global notoriety. The best way to get started is to set up what I might call the 'virtuous circle': the more you please your customers, the more they are willing to share data with you, and the more personalization options you have. in-depth (or hyperpersonalization) which leads to higher response rates, etc.