Post by account_disabled on Dec 3, 2023 5:26:55 GMT
Because in the first place, it is his privacy and the protection of his personal data which are the reason for this regulation. Curiously, even if the GDPR was put in place to give them control over the use of their information, its primary motivation is, unambiguously, to get rid of the banner, which slows down their navigation or disrupts their access to content, or to ignore it when it is non-intrusive.
In use, the banners are terribly effective. A beautiful, clear and minimal banner, with a blue button that simply suggests “Accept All” and ciao the banner! It works so well that Quantcast (second most used Buy Bulk SMS Service solution in the United States and the United Kingdom) has an incredible acceptance rate of 90%.
Translated into volume, Quantcast announces having collected more than 25 billion consents, even though they are not even the biggest player on the market. Compliant devices offer a difficult choice: accept cookies in one click, or embark on a long and opaque consent marathon by clicking on “ personalize cookies ”. Faced with these possibilities, without hesitation, users overwhelmingly accept the collection and use of their personal data. The phenomenon is not new, but in this case it has a name in the United States: Consent Fatigue.
In use, the banners are terribly effective. A beautiful, clear and minimal banner, with a blue button that simply suggests “Accept All” and ciao the banner! It works so well that Quantcast (second most used Buy Bulk SMS Service solution in the United States and the United Kingdom) has an incredible acceptance rate of 90%.
Translated into volume, Quantcast announces having collected more than 25 billion consents, even though they are not even the biggest player on the market. Compliant devices offer a difficult choice: accept cookies in one click, or embark on a long and opaque consent marathon by clicking on “ personalize cookies ”. Faced with these possibilities, without hesitation, users overwhelmingly accept the collection and use of their personal data. The phenomenon is not new, but in this case it has a name in the United States: Consent Fatigue.